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What is Low Quality email address?


Low-quality emails in Listclean represent a set of valid email addresses that, although valid, have certain characteristics that may impact their deliverability and engagement. These email addresses are typically associated with users who are less active in checking and reading emails on a regular basis. As a result, it is important to use caution when sending emails to this list to optimize campaign performance and maintain a good sender reputation.

Key Pointers:

  1. Valid but Comparatively Old: Low-quality emails are still considered valid, but they may be associated with older accounts or users who have not been actively engaging with their emails.
  2. Lower Frequency of Email Checks: Users associated with low-quality email addresses may not check their emails frequently, resulting in lower engagement and responsiveness.
  3. Exercise Caution with Sending Frequency: It is recommended to avoid sending emails too frequently to low-quality email addresses. Overloading these accounts with frequent emails may lead to higher bounce rates and decreased deliverability.
  4. Potential for Bounces: Due to the lower activity levels, there is a higher likelihood of encountering bounces when sending emails to low-quality email addresses.
  5. Focus on Engaged Segments: To optimize your email campaigns, prioritize segments of your email list that have demonstrated higher engagement levels. By focusing on more responsive recipients, you can maximize the effectiveness of your campaigns.
  6. Maintain a Positive Sender Reputation: By being mindful of the characteristics of low-quality email addresses and adjusting your sending strategies accordingly, you can maintain a positive sender reputation and improve overall deliverability rates.

By understanding and considering the nature of low-quality email addresses, you can make informed decisions about your email campaign strategies, optimize deliverability, and increase engagement with more responsive segments of your audience.


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